Amazon's Blogs

Passion vs. Profit: Why Loving Your Product Can Kill Your Business

Duy Tran

Published on: 22/04/2026

Passion is a great motivator, but it's a terrible product research strategy. Here's how to separate emotion from data, and make decisions that actually lead to sales.

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The "Ghost Category" Trap: Why Your Research Tool Might Be Lying to You

Duy Tran

Published on: 08/04/2026

Learn how to avoid money down the drain and boxes of dusty inventory by using Jungle Scout, Keepa, and Amazon's own data to validate real product demand before you invest.

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